We, at Ladies Armour value your trust and respect your privacy. We crafted this Privacy Policy to help you understand why and how your personal information is collected and used when you visit or make a purchase from our store. We carefully analyze what types of information we need to provide our services, and we try to limit the information we collect to only what we really need.

Personal Information

When you visit our website, we collect certain information about your device, your interaction with Ladies Armour, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

• Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with Ladies Armour.
• Purpose of collection: To load the website accurately for you, and to perform analytics on Ladies Armour website usage to optimize our site.
• Source of collection: Collected automatically when you access our website using cookies, log files, web beacons, tags, or pixels.

Order information

• Personal Information collected: Name, billing address, shipping address, payment information, email address, and phone number.
• Purpose of collection: Ladies Armour collect these data in order to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Disclosure for a business purpose: Shared with our processor Shopify, Payment channel and shipping processor.

Customer support information

• Personal Information collected: Name, e-mail address, contact number, order number and other contact information.
• Purpose of collection: To provide a swift customer support for you and to send replies to your inquiries.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Using Personal Information

Trust is the foundation of Ladies Armour. We aim to make you feel informed on how we use the personal information you share to us and you can trust that we will only use those information for the following reasons:

• To deliver the products you ordered and provide the services you requested.
• To respond to inquiries we receive from you or in connection with a transaction you initiate.
• To screen our orders for potential risk or fraud.
• To analyze, manage and improve our services and website.
• To notify you of special promos and offers that we believe may be of interest to you.
• To provide you with advertisements about products we offer that may be of interest to you.
• To notify you that you have been selected as a winner of our give aways and promos.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners.
• We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Lawful Basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Minors 

The products we offer are not intended for individuals under the age 15.  

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

We use cookies to optimize your experience on our website and to provide our services. By using our website, you agree to our use of cookies.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please send us a message by clicking the contact us button.